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SAS Workshop

Leveling Up Marketing with AI

26 October 2018, Friday | Kuala Lumpur

Marketing, now more than ever, needs a new playbook, and AI (and machine learning) will serve as the catalyst to spark marketing transformation.

The greatest potential for AI in marketing is the opportunity to deliver personalization and relevance at scale. As customers engage and provide banks and insurers with personal data, financial institutions are increasingly expected to provide more contextualized and personalized served at the right time and place.

Our upcoming workshop on "Leveling Up Marketing with AI" seeks to share AI techniques and behavioral analytics to improve customer experiences by personalizing offers in real time. Whether you are looking at enhancing digital customer experience or as part of your organization's transformation, this workshop will cover how you can:

  • Leverage unsupervised machine learning for lead generation and improved customer responses
  • Engage customers with real-time marketing powered by AI

Event details
Date:
 26 October 2018, Friday
Time: 9.30 AM – 3.30 PM
Venue: SAS Institute Sdn Bhd, Suite 6-3A, Level 6, Menara CIMB, Jalan Stesen Sentral 2, KL Sentral, 50470 Kuala Lumpur, Malaysia

This is a complimentary workshop and seats are subject to availability. Hurry and register now!

Agenda

 
9.30am
Introduction to SAS
10.00amUsing unsupervised machine learning for lead generation
10.40am
Coffee break
11.00am
Using supervised machine learning for improved customer responses
12.30pmLunch break
2.00pm
Real-time marketing with Artificial Intelligence
3.30pmQ&A

We appreciate your interest. Due to an overwhelming response, this event is full and is no longer available for registration.

 
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