Tim Charlesworth
AI & Customer Experience Advisor

Tim Charlesworth is an Advisory Systems Engineer with SAS, specializing in customer intelligence, AI-driven marketing, and customer experience transformation. He works with organizations across the Asia Pacific region to help them leverage data, analytics, and digital technologies to deliver more personalized and effective customer engagement strategies.

As a member of the SAS advisory team, Tim partners with business and technology leaders to address complex marketing and customer experience challenges. His expertise spans customer journey orchestration, real-time decisioning, omnichannel engagement, customer data management, and digital personalization. He helps organizations connect business objectives with technology capabilities to create measurable customer and commercial outcomes.

Tim has worked with organizations across telecommunications, banking, financial services, and government sectors, helping them transform customer data into actionable insights and more meaningful customer interactions. He is passionate about demonstrating how analytics and artificial intelligence can be applied in practical ways to improve customer experiences, optimize marketing effectiveness, and drive business growth.

Known for his engaging presentation style and pragmatic approach, Tim regularly delivers workshops, executive briefings, and conference sessions that translate complex technical concepts into clear business value. His focus is on helping organizations understand how data, AI, and modern customer engagement technologies can be used to create more relevant, timely, and personalized experiences at scale.

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