Badshah Mukherjee
Principal Customer Advisory Manager

Badshah Mukherjee leads the Middle East & Africa Analytics Practice at SAS, where he helps organizations harness the power of artificial intelligence, advanced analytics, and data-driven decision-making to address complex business and societal challenges. A seasoned leader in AI and analytics, he brings more than two decades of consulting and industry experience across critical sectors including government, telecommunications, banking, healthcare, transport, and utilities.

Throughout his career, Badshah has successfully delivered transformative analytics and AI initiatives that enable organizations to improve operational performance, strengthen decision-making, manage risk, and accelerate digital transformation. 

Beyond his client-facing work, Badshah is deeply committed to advancing the responsible use of AI and analytics. He has spearheaded several Data4Good initiatives that leverage data and technology to create positive social impact and has been actively involved in research exploring emerging fields such as Quantum Machine Learning. His work reflects a strong dedication to ethical AI practices and the development of innovative solutions that benefit both organizations and society.

A recognized thought leader and frequent speaker at regional and international industry events, Badshah regularly shares insights on AI, advanced analytics, synthetic data, and digital transformation. He is also passionate about developing future talent and serves as a visiting faculty member at business schools in Dubai, where he lectures on analytics and contributes to curriculum and program design. Through his teaching, mentoring, and industry engagement, he continues to help shape the next generation of data and AI leaders across the region.

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