Predictive Marketing
40 marketing leaders show how
they respond to customer needs in real-time
Respond to customer needs in real-time
A vague concept at first, Big Data is just starting to spread its wings and fly. Only quite recently we see marketers unlock the full potential of ‘predictive marketing’ to create hyper personalized real-time customer relationships.
EBG and SAS teamed up to create a training cycle on ‘Predictive Marketing’. This report summarizes the lessons learned, best practices and common mistakes shared by marketing leaders during four workshops organized throughout 2016.
Read the report to learn how to:
- Collect the right customer data
- Personalize and contextualize customer relationships
- Optimize your multi-channel strategy
- Improve marketing reporting that will stimulate creativity
About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 83,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .
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