About this e-book
As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. To fully leverage analytics, marketers have to modernize almost everything they know and do.
This e-book provides a plan of action, starting with your data. The articles document the lessons we learned at SAS while modernizing our marketing organization. It introduces you to three modern marketers from SAS, provides marketing analytics examples and offers new ideas on how to become more analytical.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 83,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .