About this paper
The HBR Insight Center highlights emerging thinking around today's most important business ideas. This Insight Center report explores smart new ideas from companies pushing the boundaries of digital and mobile marketing. There are 27 articles in this report, including topics such as What the Marketing Agency of the Future Will Do Differently, Win the Attention of Your Distracted Consumer, Mobile Shopping's Data Gold Mine, and more.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 80,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .