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The Evolution of Analytics

Opportunities and Challenges for Machine Learning in Business

About this paper

This O’Reilly report provides a guide to the opportunities for using machine learning in business cases and how to overcome challenges of incorporating machine learning in an analytics strategy.

What you’ll learn:

  • The momentum of machine learning in the analytics landscape
  • Modern applications for machine learning
  • Organizational and technological challenges when adopting machine learning
  • The experience of 2 organizations


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About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 83,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .