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SAS® Marketing Optimization

Prioritize. Maximize. And cut through the noise.

Make the most of every customer interaction throughout the customer journey. Deliver the best offer in every situation at the most appropriate time. And know how changes in business constraints will affect outcomes. Only SAS delivers true marketing and campaign optimization backed by powerful analytics. That means reduced costs. Higher ROI. And happier, more profitable customers.

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Features

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  • Robust optimization formulation. Predict the impact of constraints using true mathematical optimization.
  • Usability. An intuitive interface puts powerful optimization in the hands of marketers.
  • Scenario analysis. Run a variety of scenarios based on different constraints and objectives.
  • High-performance optimization engine. Perform detailed modeling, selection and what-if analysis using all your data, not a sample, in a fraction of the time.

Explore More on SAS® Model Manager & Beyond

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WHITE PAPER

 

Discover how you can use SAS Marketing Optimization to improve credit-line optimization.

 

Read white paper

Analytics Insights

INSIGHTS

 

Get the latest news, views and insights on marketing from the brightest minds in the business.

 

Get insights

Garnter Magic Quadrant for Multichannel Marketing Hubs

ANALYST REPORT

 

Learn why SAS is a Leader in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs.

 

Read report

Contact Us

Call us or e-mail for more information and personal advice:
Belgium: +32 2 766 07 00
Luxembourg: +352 26 11 84

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