SAS | The Power to Know

Agenda

Moderator: Daniëlle Jacobs, INTUG

Time 
09:00 - 09:30Welcome and Registration
09:30 - 09:45Welcome and introduction by Mr. Matthieu Joosten, Executive Industry Leader Telco, SAS
09:45 - 10:30

Ömer Barbaros Yiş, Director-Retention TTNet

"Do we really utilize all the data within the organization to deliver superior financial performance? Case studies from TTNET showing one extra data field in CVM can bring millions of dollars."

10:30 - 11:15Gery Pollet, CEO of ZapFi, on how to monetize data by investing in Mobile marketing, how can we help you to find new revenue streams, including a presentation from Thierry Van de Velde, Consulting Technology Specialist at Alcatel Lucent on “Carrier Wi-Fi and Retail: how to implement scalable & central managed Wi-Fi solutions”?
11:15 - 11:45Networking Break
11:45 - 12:30

Giacomo Lorusso, Head of Telco Practice/ Dirk Rohweder, Strategic Advisor Analytical Infrastructure SAS

“The future of Tele Communications: Trends in the Telco Industry” followed by “Big Data analytics, how is it relevant for Telco?”

12:30 - 13:30Lunch
13:30 - 14:15Claudio Contini, CEO and Managing Director of Telecom Italia Digital Solutions will be talking about “Creating value by addressing adjacent markets: the path towards data monetization”.
14:15 - 15:00Hugues Rey, CEO Havas Media Brussels on how smart use of Big Data will increase the ROI of your mobile advertising.
15:00 - 15:30Networking Break
15:30 - 16:15
Kimon Zorbas, Former Vice President of IAB Europe, and as from 1st of April, Director at Digital Business Consulting Group, will address the following topic: “Will privacy laws kill marketing? How to navigate through the privacy cliffs to the data treasure trove”
16:15 - 17:00Panel discussion and room for questions
17:00 - 19:00Cocktail Reception and SAS Software in Action
Date and location

1st of April 2014
09.00-17.00

Living Tomorrow
Indringingsweg 1
1800 Vilvoorde (Brussels)
Belgium

 

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