Innovative approach to customer marketing earns SAS top honors
Analytics leader recognized at 2017 Content Marketing Awards
For more than four decades, SAS has delivered superior analytics to businesses across industries and around the world.
In July, SAS was rewarded by the Content Marketing Institute for how it delivers helpful content to customers through innovative and effective content marketing strategies.
SAS took home the top prize for its e-book and employee advocacy programs, both designed to deliver high-quality content via digital channels to customers and other key audiences.
The SAS e-book program curates content from SAS experts on hot topics such as Hadoop, data visualization and analytics innovation. The 140 – SAS’ ground-breaking employee advocacy program – empowers and trains SAS employees to connect with and help customers effectively on social media.
Additionally, SAS entries were finalists in categories for advertising and content marketing integration and branded content campaigns.
“Keeping a focus on quality at the center of everything we deliver, including our content, is critical to SAS’ growth and innovation,” said Randy Guard, SAS Executive Vice President and Chief Marketing Officer. “The success of these marketing programs, as well as the general success of our company, is a direct result of continual multidivisional collaboration across SAS. And it gives our customers further access to our deep bench of subject matter expertise across industries and technologies.”
A panel of judges reviewed more than 1,100 entries from companies including Microsoft, Salesforce, Highmark, Allianz and more to choose the “best of the best” in content marketing excellence – recognizing all aspects of content marketing, from strategy to distribution to editorial to design.
“It’s been another amazing year for the Content Marketing Awards,” says Joe Pulizzi, founder of the Content Marketing Institute and co-author of the upcoming book Killing Marketing. “It’s an honor to be able to recognize companies and organizations who are the true leaders and innovators when it comes to implementing a content marketing strategy that is exceeding expectations and truly helping companies or clients succeed.”
The full list of the 2017 winners and finalists in all 93 categories is available on the Content Marketing Awards website.
About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI.
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