About this paper
Every day customers engage with you by sending an email, visiting your web page or other inbound methods. How do you deliver relevant messages in real time based on that person’s account data and past interactions with them? How do you map the customer journey across channels, so the customer moves from awareness to engagement and purchase? Financial services firms today benefit from an optimized decisioning hub, a platform that breaks down traditional siloed communications, ensuring that each touchpoint interconnects and contributes to the overall customer journey.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.