Top ranked in the Strategy category of the report, SAS earned the highest scores among all vendors for campaign and interaction management, marketing resource management, and measurement and optimization.
Using cobbled-together marketing stacks from multiple vendors often leaves marketers underwhelmed and unable to support targeted and personalized customer experiences. SAS® Customer Intelligence 360, an integrated, organically grown marketing platform, is a Leader in The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019. Forrester defines enterprise marketing software suites as “An integrated portfolio of marketing technology products that provide analytics, automation and orchestration, of insight-driven customer interactions to support inbound and outbound marketing.”*
“Advanced analytics, such as AI, provides tremendous speed of scale that brands need to keep pace with escalating customer demands, the deluge of data and content, and innumerable customer journey permutations,” said Wilson Raj, Global Director of Customer Intelligence at SAS. “SAS Customer Intelligence 360 goes far beyond your typical marketing cloud. With SAS’ hybrid computing architecture, embedded AI helps marketers efficiently sort through vast amounts of customer, operational and campaign performance data to optimize offers and personalize campaigns for customers based on their real-time interactions, in-store behavior, or mobile app use – whether the data is on-premises or in the cloud.”
SAS offers unparalleled reporting, analytics, predictive modeling, and optimization via dedicated functionality for power users and through features embedded in applications for marketers. SAS’ vision for marketing is unique in its thesis that fusing marketing and data science at all stages of customer intelligence and engagement will improve customer engagement and marketing performance.
The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019