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Next-Generation Advanced Analytics

What does it mean for Telecommunication?

About this paper

With mobile broadband usage at an all-time high – and still growing – most communication service providers (CSPs) need help in harnessing the right data to improve operational efficiency, serve customers better and ultimately increase revenue.

Heavy Reading surveyed 69 global operators, exploring their perceptions, involvement and future plans regarding big data and advanced analytics.

The results show why CSPs should use advanced analytics from proven vendors to develop a streamlined approach to capturing real-time intelligence from all their big data. 

Profit from data that used to just sit there.

With Advanced Analytics you can provide:

  • Greater forecast accuracy to drive better decisions
  • More effective pricing and revenue optimisation strategies for individual products or bundles.
  • A healthier, more profitable bottom line.

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About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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