About this paper
This Total Economic Impact™ study by Forrester Consulting examines the potential return on investment (ROI) enterprises may realize by deploying SAS Intelligent Advertising for Publishers. Through the testimony of an existing company using Intelligent Advertising, readers will better understand the benefits, costs and risks associated with the solution.
SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?