The Telecommunications industry is more and important than ever in consumers lives, and decisions made now will influence the future of the industry.
First, the transition from 4G to 5G and the wider rollout of fibre broadband services will require huge investment in network infrastructure, which means companies must spend their capital wisely to assure a rapid return on investment.
Second, the 2020 COVID crisis has changed customers’ usage patterns, making it harder to predict where highspeed networks will be most profitable, and more difficult to manage network service quality.
Third, the medium-term economic forecast points to an increase in the risk of bad debt. Rising unemployment is likely to make it difficult for customers to pay their bills. At the same time, fraud is once again on the increase. Protecting revenues, detecting and preventing fraud and supporting vulnerable customers will be key focus areas during this difficult period.
This eBook will suggest that the industry’s future sustainability depends on more than just short-term tactical responses to these challenges. Rather, it requires a different approach to both day-to-day and strategic decision-making, based on accurate analysis of real-time data to assess credit risk, improve customer experiences, and enable smarter, more resilient network management.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.