Real-time decisions in Retail

About this eBook:

In the battle for consumers’ hearts and minds, retailers have typically focussed on digital transformation initiatives on customer experience and engagement.  However, in these challenging times, it’s not enough to just get the customer’s attention – you need to convert impressions and site or store visits into sales and fulfilled orders.

This eBook will discuss retail’s future sustainability, which will depend on more than just reimagining the customer experience in store and online.  Retailers need to be able to join up and scale their analytics capabilities, combining consumer data with supply chain insight to generate the best decisions for each customer journey automatically and in real time.