Planning For CDP Success


Planning for CDP success: A guided journey for choosing a customer data platform

presented by SAS

While insurers raced to ramp up digital engagement efforts fueled by the pandemic, customers were also exploring options – with heightened expectations. It’s clear that from now on, consumers want and expect hybrid digital/physical customer engagement models. s a result, marketers are turning to customer data platforms (CDPs).

Learn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, and what organizations should consider before selecting the CDP that's right for them.