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A Non-Geek’s Big Data Playbook

Hadoop - What it is & Why it matters

About this paper

Don’t fall into the trap of believing that Hadoop is a big-data-only solution. What’s important for the business professional is to identify the improvement opportunities that Hadoop can help address. Often, technical practitioners and programmers are so focused on getting the data in that they lose sight of the promised efficiencies, not to mention business-specific constraints that might be lifted as a result of using Hadoop.

Whether or not you speak open source and whether or not you’re database-fluent, the Big Data Playbook explains how to use Hadoop - and how it will impact enterprise data environments for years to come.

The paper serves as a playbook that demonstrates six common “plays” that illustrate how Apache Hadoop can support and extend the enterprise data warehouse (EDW) ecosystem.

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SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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