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The Art of Knowing the Customer
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E-book - Retail: The Art of Knowing the Customer

8 Ways to use Customer Insights

About this paper

The tables have turned on today’s retailers. Many shoppers may never set foot in a brick-and-mortar store before making a purchase. And when they do enter a store, they possess competitive data on price and product detail.</p>

Today's retailers must now be able to paint a picture of each customer and create a personalized shopping journey.

This E-book reviews best practices of retailers who know their customers better and translate that insight into decisions to drive 

better results and innovations, while forming a foundation to ward off the “Tech Titans” who are entering retail these days.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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