Principal Data Scientist
SAS UK & Ireland
Matthew has over 30 years experience, using data and analytics to make better decisions. His particular areas of interest and expertise are:
- Natural Language Processing (NLP) / text analytics
- Understanding / developing requirements, to align SAS solutions with customers business strategies, building business cases and identifying impact of analytical solutions on business processes
- Programme management of analysis projects and communicating the results of analysis to business audiences
He has a specific interest in Customer Experience and Healthcare HeaHhsolutions. Working across a variety of vertical sectors including retail banking, insurance, healthcare, retail, media and telecommunications.