On-Demand Webinar
During this webinar we will share insights on how you can start your journey to become a testing & learning organisation - and start turning opinion in to fact.
Many organisations rely on opinion to drive their business decisions which drives their customers' experience.
The time pressure on resources can also mean that non-performing actions or decisions will remain in place. This could simply be that you’re sharing out of stock items on your website which is causing abandoned baskets, or personalisation that isn’t accurate.
Using your customer data to drive a test and learn culture, will help you to make the transition from opinion to fact, by identifying what small, quick tests you can conduct to answer important business questions, improve upon your business KPIs and improve your customer experience.
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Oliver Sheerin is a Customer Intelligence Solutions Advisor at SAS Software Ltd. After spending nearly five years at Amazon.co.uk, Oliver has expertise across a number of retail categories in digital marketing, customer insight and customer engagement roles. He is currently focused helping companies improve their customer experience and customer data strategies and will be sharing his experiences with you across a series of webinars.