On-demand webinar

SAS Data Maker: Transforming Analytics through High-Quality Synthetic Data Generation

Part of the SAS Ask the Expert series

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About the Webinar

Discover how synthetic data transforms analytics by overcoming data limitations while ensuring privacy, scalability, and fairness. This session features real-world case studies across healthcare, telco, and finance, debunks common myths, and includes a live demo of advanced generation techniques. Learn about the latest capabilities of SAS Data Maker, provided as a SaaS solution, and how it accelerates innovation.

What you'll learn:

By attending this webinar, you will learn:

  • An overview of synthetic data
  • Use cases of synthetic data across industries
  • Live demo of our solution for synthetic data - SAS Data Maker

About our Experts


Phoebe Ho

Senior Systems Engineer (Data Scientist), SAS

Phoebe is a Data Science and Analytics professional with over a decade of experience across diverse industries. She started her career as a Data Analyst, skillfully transforming complex data into actionable insights that empowered strategic decision-making.

Evolving into a Data Scientist, she now specializes in predictive modelling that drives business success. Passionate about utilizing the power of data, she applies advanced machine learning techniques to uncover hidden patterns and predict the unknowns, enabling organizations to make informed, data-driven decisions that deliver measurable value.


Alina Budnyuk

Data Science Intern, SAS

Alina is a data scientist and mathematician working at SAS in a customer-facing role, helping organisations bridge the gap between advanced analytics and practical application.

With a background that spans applied mathematics, quantum cognition, and data science, she is especially interested in how synthetic data can unlock innovation while addressing governance and privacy challenges.

Alina is passionate about making complex AI technologies accessible, usable, and impactful in real-world settings.

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