Adapt quickly to changes in the market and customer needs. Find out fast what succeeds and what fails so you can take control of your business ecosystem.
Improve your bottom line with digital endcapping.
Bring new revenue to your site by enabling other brands to offer their products or services and present highly relevant offers to your customers. Manage this process with our internal sales tool for IO generation, and develop sophisticated ad packages to retarget and personalize media.
Adopt an open monetization framework.
Seamlessly blend programmatic bids from multiple exchanges to compete with directly sold inventory and products. Our second auction server-to-server process quickly selects a winner from a diversity of programmatic bids, giving you more exacting control over how bids from PMP, open auction and directly sold sources compete. Bids are solicited across sizes and SSPs in parallel. You can select the winner based on your preferences. Our built-in prebid server adapter enables you to control your second auction in your solution.
Use a solution that's proven at scale.
Broadcasters have used SAS 360 Match to tune their services to their audiences. We have helped customers generate targeted advertising for large events, such as the FIFA World Cup and the British reality show Love Island and to support catch-up viewing with variable ad break length for different viewers. We seamlessly plug into transcoding, ad stitching services and billing systems.
Explore More on SAS® 360 Match and Beyond
Check out these products related to SAS 360 Match, part of the SAS Customer Intelligence 360 marketing suite.
- SAS® 360 DiscoverCapture behavioral information across your brand’s digital customer experience and extend past traditional digital analytic reporting.
- SAS® 360 EngageReach the right audience on the right devices with omnichannel marketing capabilities.