SAS named a Leader in retail planning report by independent research firm
Predicting inventory demand, optimising assortment planning and developing full life-cycle pricing so the business runs like a well-oiled machine is paramount for retailers who want to succeed in the connected, always-on retail world. Success hinges on engaging with shoppers when, where and how they want, and that’s no easy feat. But, The Forrester Wave™: Retail Planning, Q1 2020 report points to SAS as a Leader in the retail planning arena.
The Forrester report states that SAS’ “proved its ability to tackle hard optimisation issues by demonstrating above-par application architecture, assortment optimisation, and aggregate demand management. It has potential to improve customer segmentation and merchandise financial planning.” The analyst firm also cited SAS as a “best fit for brands and retailers that need the security of a large vendor with a massive ecosystem of implementers, but that also have the ability to: 1) extend retail planning applications using a proven platform to deploy sophisticated applications, without disrupting on premise infrastructure.”
“When it comes to synchronising merchandise plans with marketing and supply chain plans, SAS gives retailers an edge through its intelligent planning analytics. As a result, the shopper is always satisfied,” said Andrew Fowkes, Head of Retail Centre of Excellence, SAS UK & Ireland. “The strategic use of powerful analytics helps retailers get ahead of the game by staying on top of demand and ensuring the merchandise mix is localised quickly, which in turn serves to keep customers loyal in the long term. Applications containing purpose-built analytic models are vital for retailers aiming to boost ROI with instant effect.”
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