SAS recognised as a Leader in Enterprise Marketing Software Suites by Independent Research Firm
According to the report “SAS places analytics at the heart of marketing”
Using cobbled-together marketing stacks from multiple vendors often leaves marketers underwhelmed and unable to support targeted and personalised customer experiences. SAS Customer Intelligence 360, an integrated, organically grown marketing platform, is a Leader in The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019. Forrester defines enterprise marketing software suites as “An integrated portfolio of marketing technology products that provide analytics, automation and orchestration, of insight-driven customer interactions to support inbound and outbound marketing.” [i]
SAS is top ranked in the Strategy category in the report and earned the highest scores among all vendors for campaign and interaction management, marketing resource management, and measurement and optimisation.
“Advanced analytics and AI solutions provide organisations with the speed and scalability they need to keep up with increasing consumer demands, the large volume of data and content, as well as the number of different avenues available for the customer journey,” said Andrew Fowkes, Head of Retail Centre Excellence at SAS UK & Ireland. “The capabilities of SAS Customer Intelligence 360 encompass more than your typical marketing cloud. Thanks to SAS’ hybrid computing architecture, marketers can efficiently sift through customer, operational and campaign performance data using embedded AI. From there, they can optimise their offerings and personalise future campaigns based on real-time data from in-store interactions or mobile app use – whether that’s on-premise or in the cloud.”
In the report, Forrester writes that “SAS offers unparalleled reporting, analytics, predictive modeling, and optimisation via dedicated functionality for power users and through features embedded in applications for marketers. SAS’s vision for marketing is unique in its thesis that fusing marketing and data science at all stages of customer intelligence and engagement will improve customer engagement and marketing performance.”
“In addition to its considerable analytics firepower, SAS offers tightly integrated cross-channel campaign management and marketing resource management features that stand on their own. SAS has a well-defined product road map that enjoys strong support from clients. SAS’s clients rave about excellent account management and report that product implementations, particularly the new SaaS product versions, are successful and well supported.”
SAS was also recognised this week as a Leader in The Forrester Wave™: Cross-Channel Campaign Management, Q3 2019. SAS earned the highest scores among all vendors for user experience, business technology vision, innovation roadmap, partner ecosystem, delivery model and customers. Forrester noted “overall SAS provides much deeper and richer channel capabilities than any other vendor in this study.”
Learn more about SAS Customer Intelligence 360.
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[i] Forrester Glossary: https://www.forrester.com/staticassets/glossary.html -- accessed September 2019