Independent Research Firm: SAS a Leader in Cross-Channel Campaign Management
SAS excels at analytically driven CCCM aligned with CX initiatives
Once upon a time Cross-Channel Campaign Management (CCCM) was all about executing marketing campaigns. But now, in our customer-driven world marketers are turning to CCCM to help manage customer experience. Forrester advises that CCCM customers should look for providers that “deliver customer data and analytics foundation…excel at cross-channel customer experiences [and]…provide moments-based marketing technology innovation” and named SAS the leader in The Forrester Wave™: Cross-Channel Campaign Management, Q3 2019.
SAS also earned the highest possible score in the criteria of user experience, business technology vision, innovation roadmap, partner ecosystem, delivery model and customers. Forrester noted that “SAS provides much deeper and richer channel capabilities than any other vendor in this study.”
“Customers and prospects don’t mind which channel they use to engage with your brand – whether it be online, in-store or mobile, it isn’t important to them,” said Andrew Fowkes, Head of Retail Centre Excellence at SAS UK & Ireland. “For them, it should be a seamless journey. To meet this expectation, organisations must be able to predict, personalise and optimise all manner of touchpoints and customer contexts in real-time situations. This is achieved with predictive analytics and autonomous decision-making across sales, marketing and any other customer-facing function.”
According to the report “The SAS Customer Intelligence portfolio boasts rich functionality for marketing resource management, campaign design and workflows, and a real-time decision engine – all fueled by powerful customer analytics and artificial intelligence capabilities. Its new CI 360 engagement modules add a fresh UX and SaaS deployment options for campaign orchestration.”
With SAS Customer Intelligence marketers can wield data, analytics and insights to create relevant, individualised customer experiences in real-time. Powered by machine learning and artificial intelligence (AI), the suite of MarTech tools helps marketers to engage their customers confidently across channels.
SAS was also recognised this week as a Leader in The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019. SAS was top ranked in the Strategy category in the report and earned the highest scores among all vendors for campaign and interaction management, marketing resource management, and measurement and optimisation.
Learn more about SAS Customer Intelligence capabilities.
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