Shop Direct and SAS win Retail Week Award

Shop Direct and SAS were awarded Retail Technology Initiative of the Year at last night’s Retail Week Awards 2016. The award was for personalised product displays which use customers’ browsing and purchasing patterns to show them products tailored to them, giving customers an easier online shopping experience.

The Retail Week Awards, which attracted 1,700 attendees from across the industry, were judged by a panel of sector heavyweights including leaders from House of Fraser, Mothercare, New Look and Schuh.

Retail Week's editor Chris Brook Carter said: “As the UK’s second biggest online retailer, technology and innovation are at the core of their [Shop Direct’s] business. To make sure it continues to deliver on its purpose of making good things accessible to more people, it worked with SAS to harness the power of big data technology to provide a fully tailored experience for its customers.”

“It’s great to get this recognition as what Shop Direct is doing in terms of personalisation is cutting edge for the retail industry,” commented Mark Wilkinson, SAS Regional Vice President – Northern Europe and Russia/CIS. “With SAS analytics it can manage, process and analyse big data to better understand customers and offer more personalised services within an agile, real-time context.”

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

About Shop Direct

Shop Direct is the UK’s second largest pureplay online retailer, with annual sales of £1.8 billion. Our digital department store brands are, and, and receive 1 million website visits a day, with over 63% of online sales completed on mobile devices.

We exist to make good things easily accessible to more people. With our department store range of famous brands, market-leading ecommerce and technology capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise.

We sell more than 1,100 famous brands, including big name labels and our own exclusive brands. We have 4 million customers and deliver 48 million products every year. Our free click and collect service delivers to 5,800 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit or follow us on Twitter at @ShopDirect.

Editorial contacts:

SAS UKDavid Smith
+44 (1628) 490 433

Back to Top