Irish executive education provider turns to analytics

SAS® delivers IMI power to know more from its data and streamline services

Irish Management Institute (IMI), an executive education provider, has turned to technology from SAS, the global leader in business analytics, to get more answers from its data and better tailor its services to meet demand from the business community.

The not-for-profit organisation, which has promoted best management practices across Ireland for 60 years through its various programmes and qualifications, whether it be for small consultancies or large multinationals, previously used a simple relational database combined with Excel as the basis for a booking system, timetabling and customer relations management (CRM).

Using SAS it can now get answers to queries straight away from the 10,000 companies and over 60,000 individuals listed. This information can also be presented in an easy-to-interpret way and shared across the organisation.

Eva Maguire, Head of Design & Innovation at IMI, said: "It previously took a little while just to run simple queries, such as everyone who attended a particular event within a certain age range. Using SAS we can now get answers straight away to these questions and broader questions such as the changing demographics of individuals stored in the database.

"We can also generate reports on individuals in graduate development programmes following psychometric tests and other data around talent metrics. As well as comparing individuals we can even look at the whole group and identify areas where there are skills gaps among existing graduates."

John Farrelly, Regional Director, SAS UK & Ireland, commented: "We're delighted IMI has decided to use SAS to help develop a deeper understanding of its data. In the information economy it's crucial that all organisations are able to properly collect and analyse that data quickly, to give them the power to know all they need to about their operations."

SAS solutions deployed by IMI:

SAS® Visual Analytics enables organisations to easily map out and understand analytic insights and share those with employees and customers across the business. It delivers rapid in-memory analysis for quicker analysis, and interactive dashboards for reporting in-depth data visualisation.


About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

About IMI

For sixty years IMI has pioneered the development of executive education in Ireland. Thousands of senior executives attend developmental programmes at IMI annually, ranging from NFQ level 9 Masters and Diploma qualifications to one and two day master classes. IMI also acts as a "business partner" for organisations that are looking to align comprehensive learning and development strategies to support the execution of business growth strategies. Common to all IMI programmes is the translation of academic best practice to real-world solutions for practising managers. IMI is a membership organisation that reflects a spectrum of Irish industry, from the smallest micro-organisations to the world's largest multinationals.

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