SAS and Chico's FAS Inc. talk marketing analytics at NCDM 2012

Business analytics software vendor SAS, a leader in customer analytics, will join world-class marketing executives at NCDM 2012 to discuss the role analytics plays in transforming big data into usable customer insight to make marketing more effective and efficient.

Lori Schafer, Executive Advisor SAS, is moderating the panel How Data is Transforming Strategic Marketing (Tuesday, Dec. 4, 10:00 a.m. - 11:00 a.m.), with executives from leading organizations to pinpoint key areas of friction between marketing and technology and discuss best practices in alignment and collaboration.

Keith Clark, Vice President, Customer Relationship Management and Consumer Insights at Chico's FAS, Inc., will appear on the panel Discovering Value in Social Marketing Data (Tuesday, Dec.4, at 1:45 p.m.) to share tips on getting the most out of social in terms of successful customer engagement and healthy ROI.

NCDM 2012 begins on December 3, 2012 at the Gaylord Palms Resort & Convention Center in Orlando, FL. Visit SAS at booth # 110 – 111. Follow SAS at NCDM on Twitter at @SASCI.

About SAS

SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

 

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