SAS for Communication Service Providers

Credit Risk

30% reduce in model development and validation cost up by focusing expert resources on your most critical models.

• Use AI and machine learning to ensure optimal model performance and deployment – in a governed, efficient and transparent way.
• Take a customer-centric approach by using AI and Advance Analytics to improve revenues and reduce losses.
• Use Advance Analytics to optimize debt recovery and collection processes whilst increasing customer retention.
• Perform real-time credit scoring through data analytics to reduce bad debt expense

Fraud

>70% reduction in Fraud losses

• Detect over 70% of fraud population with one single advance analytical model
• Detect subscriber fraud across multiple channels in real-time using AI to increase profits and protect inventory.
• Ensure a seamless customer experience for genuine subscribers, reduce false positives and enhance brand reputation by using advanced analytical techniques.  

Audience Analytics

22% Increase in productivity by automating all marketing lifecycle campaigns

• Apply advance analytics to your multiple data sources - viewership data, device preferences, location - to build customer segments in OTT channels, offer personalised subscriber interactions.
• Use AI and machine learning to deliver targeted content whilst lowering churn, increasing revenue, and improving customer experience
• Produce accurate viewership forecasts and improve advertising ROI with optimized inventory and rate card pricing.
• Build a centralized decisioning engine to manage the entire customer journey delivering a consistent and personalised messaging in each channel. 

Platform

2021 SAS is the only vendor named a leader in the Magic Quadrant for Data Science and Machine Learning Platforms for all eight years of its existence.

• Improve your data team productivity. Combine the power of SAS Platform with Open Source technologies in a unified environment and balance your rapid self-service needs with robust governance.
  
• Respond in real time to a wide range of customer interactions and operational events with AI and analytics solutions running on a scalable, cloud native architecture.
• Automate intelligent decision-making in your organisation by transforming raw data into operational insights. You will solve sales challenges, build smarter and faster networks, improve customer service and protect revenues. 

Network

+ 20% improvement in the accuracy of network planning forecast using AI which results in an improved uptime, quality KPI, cost effectiveness and offer great customer experience.

• Reduce operational process by up to 95% applying advanced analytic techniques to network data. You will gain deeper insights on boosting network performance and improving operations management with special emphasis on automation.
• Increase asset utilization up to 5% by using AI. You will make more intelligent operational decisions to support the growing demand on network services and become more profitable.
• Apply AI to detect network faults (including set-top boxes and routers), before customers are affected. You will improve service experience for customers, drive up customer satisfaction levels and increase NPS.