Agenda

Join us on this one day conference bringing to together leaders from Scottish Power, Coventry Building Society, Sky, AIB, Shop Direct and many more to discuss case studies and roadmaps

SAS Data and Customer Experience Forum Agenda outline 
Customer DataOrganising and managing your data asset and changing regulations such as GDPR
Customer Engagement

Improve customer experience and response by applying insight to customer journey

  • Using machine learning to understand customers, what they need and how they respond
  • Creating more relevant and engaging customer experiences throughout the customer lifecycle
  • Applying analytics at scale through robust process and automation
The Digital Experience

Manage omni-channel customer journey & harness the full power of digital & data to develop integrated hyper personalised customer expierences

  • Fully leveraging the digital channel for sales, marketing and customer service
  • Using streaming data and real time analytics to improve outcomes
  • Joining the dots between offline and online channels using a centralised decision approach
Measurement & ROI

Taking a disciplined approach to measuring marketing effectiveness

  • Building a better understanding of digital marketing effectiveness and moving beyond basic first and last-click attribution modelling
Organisational / culture changeDrive collaboration & ensure customer centricity is part of your organisational DNA

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