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Exclusive breakfast briefing on the newly published Harvard Business Review book, The Analytical Marketer by Adele Sweetwood.

Tuesday 6 June 2017 | 8:30 AM for breakfast | Claridge's, London

We would be delighted if you are able to attend an exclusive Breakfast Briefing on the newly published Harvard Business Review book, The Analytical Marketer by Adele Sweetwood.

Hear from the author and fellow senior peers for a lively discussion about what it takes to transform a marketing department into an analytically driven organisation. Adele will share her insights into setting up the structures, selecting the talent and leading the interactions with IT, finance and sales to create a unified view of your customers that will drive change across your business.

As SAS’ Senior Vice-President of Global Marketing, Adele Sweetwood has transformed SAS’ own marketing culture to one that thrives on data and analytics, delivering deeper customer insight and consistent revenue growth.

Please join us to share Adele’s experience and enthusiasm for analytical marketing.

Please note that places are extremely limited and we can only accommodate on a first-come first served basis, so please register as soon as possible.

Should you have any questions please do not hesitate to contact

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Adele Sweetwood is Senior Vice President of Global Marketing for SAS, the world’s largest independent analytics company, has held a variety of sales, services, and marketing positions at SAS for 26 years, and most recently led the transformation of the marketing organisation to meet the challenges and opportunities of data and analytics.

Find Adele on LinkedIn | Follow Adele on Twitter

Adele Sweetwood, Senior Vice President, Marketing and Support, SAS
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Brook Street, Mayfair
London W1K 4HR

Claridge’s is a 5-minute walk from Bond Street station on the Central and Jubilee lines.

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