Breakfast Roundtable Discussion
Rise to the Challenge
Harness the power of SAS & Hadoop for Customer Intelligence & Personalisation
Thanks to the proliferation of available channels, multichannel customers spend 3 to 4 times more than single-channel customers. How do you manage these multichannel data sources, to ensure you are delivering the right message to the right customer at the right time?
Join Thomas Cook as they share their views on why they have chosen SAS and Hadoop for building that Single View of the Customer to derive actionable insight for marketing and improved customer intelligence for personalisation.
Key issues for discussion:
- How should we manage the surge in data types and volumes due to the proliferation of channels?
- The best way to harness the power of Big Data to drive business value
- Retaining a competitive edge and customer loyalty when marketing across multiple channels
- What are the common challenges facing companies in diverse industries such as Retail, Energy, Telco and Travel when identifying the right customer to target the right offer at the right time?
Learn from Peers. Share your views.
RSVP: Places are on a first come first serve basis and limited in order to ensure we optimise the debate and networking opportunities.
Tuesday, 18th November 2014
8:30am – 10.30am