E-book

How can retailers satisfy today’s customers?

By applying analytics to every step of the customer journey

About this e-book

How do you satisfy customers who can shop anywhere, anytime? Mobile devices, social media, not to mention Amazon … all have led to major changes in customer behavior and big headaches for retailers. In seconds, customers can research products and compare prices through multiple channels. Well, what if you could just as quickly respond with relevant offers, competitive prices and the right merchandise?

And what if you could take it one step further, by using all the data you’re collecting on those multiple channels, combine it with product data and apply analytics to improve all retail operations, while also improving the customer experience? You can with omnichannel analytics – read this ebook to find out how.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW^®.

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