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Argyle Conversations: The Power of Innovation, Savvy Analytics & Customer-Centricity at RBC

About this paper

This Argyle Conversations paper features an interview with Tracy Hackett, Vice President of Marketing at RBC, on how this winning bank continues to flourish. Learn how RBC is keeping its brand relevant, using analytics to shape its marketing strategy, migrating to digital channels, and continuing its innovative approach to business to stay on top.

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