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Enhancing the Fan Experience With Event Affinity Analysis

About this paper

How can your sports organization win the battle for customers – and fill seats at events and venues on a consistent basis? And how can you maximize event revenues from attendees? By harnessing fan data to understand your audiences, marketing to them effectively, and providing more enriching experiences. As explored in this paper, this requires powerful, robust data analytics software that turns fan data into insights about fans. Marketers can then use these insights to better target and personalize interactions with customers and prospects.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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