SAS Drives Transformation of Sales and Marketing in the Mobile and Digital Era To Improve Customer Experience and Build Better ROI
Today, SAS Indonesia held SAS Executive Business Forum, with the theme “Transformation of Sales and Marketing in The Mobile and Digital Era To Improve Customer Experience and Build Better ROI.” The forum was attended by many marketing practitioners, campaign managers, and business decision makers from various industries. During the event, Rene van der Laan, SAS International Marketing Expert, and Peter Sugiapranata, Sales Director of SAS Indonesia participated as keynote speakers.
“In today’s competitive environment, it becomes critical for companies to adopt marketing analytics in order to transform data into insights and information that will enable series of outstanding customer experience. Companies can gather detailed data from various channels, such as the Web and social media, analyze it to generate insights, and swiftly act upon those insights to have huge competitive advantages. More data and more analysis are the key to understand the interactions between marketing activities, marketplace, and delivery channels,” said Rene van der Laan, SAS International Marketing Expert.
As digital channels continue to become the primary communication point for more and more consumers, the success of brands will depend on their ability to translate data generated from digital customer activity into consumer insight. At this point, marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance using important business metrics, such as ROI, marketing attribution, and overall marketing effectiveness. Marketing analytics considers all marketing efforts across all channels over a span of time, which is essential for sound decision making and efficient program execution.
SAS Indonesia is committed to empower businesses to gain better marketing performance through the use of analytics. The event further discussed how Customer Intelligence, as a part of advanced analytics, can be used by organizations to improve customer experience and gain better ROI.
“With 88.1 active million internet users in Indonesia, digital and marketing channels has proliferated rapidly in Indonesia. It is pivotal for businesses to manage complex customer relationships throughout all channels. Marketing analytics can support companies across any industries to get more value from their digital assets and link marketing performance to real revenue, “ said Peter Sugiapranata, Sales Director of SAS Indonesia.
Crowned as Leaders of Magic Quadrant for Integrated Marketing Management by Gartner1, SAS® Customer Intelligence are tailored to provide analytic to all areas of marketing organization. SAS Customer Intelligence also helps businesses creating continuous loop of positive experience with the customers, driving profitable growth in three essential ways. First, finding the most profitable growth opportunities by collecting customer data and applying SAS Analytics to find opportunities others may miss. Second, taking the best marketing actions at the right time with SAS optimization, increasing relevance and maximizing return on marketing investment. Lastly, SAS Customer Intelligence maximizes cross-business impact by putting customer data at the center of all decisions across the organization, ensuring consistent, positive experiences wherever businesses interact with the customer.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.