SAS signs first OEM alliance, Toshiba, to strengthen retailers’ customer connections
In one of its first significant OEM agreements, SAS has signed an agreement with Toshiba Global Commerce Solutions to put analytics power into retailers’ hands. This alliance integrates retail promotions and loyalty systems with business analytics so that retailers can address the changing dynamics of how consumers shop. It’s the first of many OEM relationships in which SAS plans to engage.
“SAS has been steadily expanding its alliances and channels program to give customers the solutions they need to be successful in a way that makes the most sense for them. This partnership furthers those efforts,” said Russ Cobb, Vice President of Global Alliances and Channels at SAS. “From traditional partnering efforts to working with resellers and now engaging with OEMs, we are making it easier for businesses to tap into the power of SAS analytics while benefiting from the expertise of our partners. This provides a more holistic approach to help our mutual customers succeed in their evolving markets. It offers them a competitive advantage through creative application of analytics to their ever-growing variety of data.”
The SAS and Toshiba alliance empowers retailers to make faster connections with their customers wherever and however they shop. Retailers often lack the resources to collect and make sense of the data they have, and may miss out on the opportunity to better connect with their customers. Through advanced SAS® analytics (such as SAS Visual Analytics and SAS Visual Statistics) embedded into Toshiba loyalty management systems, retailers can uncover insights that help them recognize and react to trends through real-time data visualization. In addition, they can better identify ways to influence consumers at critical decision points before, during and after a transaction.
“Toshiba is committed to delivering a seamless and pleasant shopping experience for shoppers everywhere,” said Patricia Pepper, Vice President of Worldwide Services, Toshiba Global Commerce Solutions. “Through our collaboration with SAS, well-known as an industry leader for powerful analytics solutions, Toshiba is further empowering its retail customers to more effectively curate both a personalized and real-time shopping journey for each customer that transcends a multitude of channels.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.