SAS Indonesia appoints Peter Sugiapranata as new Sales Director

SAS, the leader in business analytics software and services, today announced the appointment of Peter Sugiapranata as the Sales Director for SAS Indonesia. He will be responsible for driving sales revenue and the organization’s go-to-market activities in the fast-growing Indonesia market.

Peter Sugiapranata joins SAS from SAP, where he spent the past seven years overseeing the consistent execution of sales and strategic partnership initiatives in Indonesia.

Sudipta K. Sen, Regional Director at SAS of South East Asia said, “Sudipta K. Sen, Regional Director at SAS of South East Asia said, “With nearly 14 years of sales and client management experience in the Indonesia IT industry, Peter brings with him a keen understanding of the competitive sales environment within Indonesia.  Peter’s appointment will further build on SAS Indonesia’s strong double-digit growth last year to accelerate our market penetration in business analytics.

“As a company, SAS is committed to helping our clients and partners in Indonesia capture growth opportunities, and work with the academia and government ministries to ensure the development of data sciences and analytics professionals in our industry.”

Peter said, “One of the current challenges Indonesia companies face is how our industries can take a more structured approach to their big data analytics initiatives and realize fast returns from these investments. We, at SAS Institute, with more than 39 years of experience in business analytics and our market recognition from the analyst community, are in a position to show customers how we can support Big Data environments for the Indonesian business.”

Peter holds a Bachelor of Economics majoring in Management at Parahyangan Catholic University. He had also worked as the Head of Business Consultant for the Financial Services Industry at Astra Graphia Information Technologies.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.


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