The world of business is undergoing one of the most profound transformations with the disruption of COVID-19, where 90 per cent of the interactions a brand has with its consumers and customers are through digital channels.
While COVID-19 will eventually pass and consumers will once again be free to operate more in the physical world, the relationship with the consumer will likely be altered forever. Successful companies will be those who learn more about their customers in that time than their competitors and turn those customer insights into action and those actions into long term relationships. Technologies like sophisticated data, analytics and AI will be critical to success.
The greatest potential for AI in marketing is around the opportunity to deliver personalization and relevance at scale. It is time to rethink your approach to technology and consumers to establish your brand for years to come.
This workshop will look at the role of AI in Customer Intelligence in the current landscape, and the effective methods to automate and accelerate personalizes marketing campaigns across your brand:
- How AI-derived customer insights are key to unlocking your customer’s experience
- Why customer data and insights do not transform your CX, decision does
- How Technology can improve the future of CX
Seats are limited so be sure to reserve your seat. This webinar will be conducted in Bahasa Indonesia.
Date: Tuesday, 6 April 2021
Time: 2pm – 3.30pm
- AI & Analytics Positioning In CX
- SAS Customer Intelligence Overview
This event is no longer available for registration.