White Paper

Six Ways to Use Subscriber Data to Build a Stronger Business

How analytics can transform masses of data into competitive differentiation

About this paper

The benefits of subscriber data management (SDM) techniques are relatively well known, but providers could significantly extend the value of SDM by adding a layer of analytics. Analytics can bridge the gaps between the telco and IT domains in a service provider's data architecture to create new insights based on a more comprehensive view. In this white paper, Ken King of SAS discusses six key ways service providers can use analytics to develop more enduring and profitable customer relationships.

About SAS

SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW^®.

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