About this paper
Your ultimate goal is to provide interactions that are seamless and agile. Given the many touch points a customer may use, each touch point must be aware of previous interactions with the customer. Without such knowledge, any personalized experience may be suboptimal. What you need is a marketing system that can interact with all touch points regardless of the underlying technology. It must be able to collect data about a customer’s interactions and behavior across the touch points. SAS® Customer Intelligence 360 enables businesses to use both cloud and on-site channels and data to create an omnichannel marketing solution.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.