Mr. Cliff Wu, President of SAS Greater China, shared the latest industry trends and the company’s business strategies at the event.
Hong Kong (March 10, 2015)
SAS Hong Kong announced a new collaboration with Radica Systems Limited, to introduce a Customer Relationship Management (CRM) Analytics Solution for businesses in Hong Kong. Mr. Cliff Wu, President of SAS Greater China (Center), Mr. Wilson Ho, General Manager of SAS Hong Kong (second from the right), Mr. Wilfred Wah, Chief Operations Officer of SAS Hong Kong, and Ms. Wallis Chan, Director of Sales & Service, Radica Systems Limited (second from the left).
SAS, a leader in business analytics software and services, today announced a new collaboration with Radica, as part of the company’s expansion strategy, to offer its comprehensive Customer Relationship Management (CRM) Analytics Solution. This latest total campaign management solution, integrating SAS‘s core technology capabilities in Advanced Analytics and Radica’s specialties in Big Data marketing, provides Hong Kong businesses with in-depth customer behavioral analysis and helps them achieve a more sophisticated customer experience with lower campaign cost by making timely and relevant marketing offers to target customers.
“This new partnership with Radica demonstrates our commitment to the augmentation of our Big Data marketing campaign management capability,” said Wilson Ho, General Manager of SAS Hong Kong. “With this combined solution, businesses can manage customer retention, control marketing and campaign costs, and gain better visibility of their marketing campaign using a single, hassle-free platform.”
“As a long-time authorized partner for SAS Campaign Management solution implementation, our expertise in Big Data marketing and strong customer insights are key in this partnership which is well suited to the needs of different industries in today’s dynamic and complex business and marketing landscape in the mobile and Internet era,” said Ms. Wallis Chan, Director, Sales & Service, Radica Systems Limited.
Benefits of CRM Analytics Solution
Backed by SAS Marketing Automation and Visual Analytics technologies, the new CRM Analytics Solution is now generally available for marketers in Hong Kong, with supporting marketing consultation services provided by Radica.
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