Greater Building Society chooses SAS® Campaign Management

Decision to implement SAS solution supports key strategic marketing objective of closer engagement to optimise customer value

In support of its key strategic objective of engaging more closely with its 250,000 customers, Australia's Greater Building Society is implementing the SAS Campaign Management solution, to assist marketing campaign planning, execution and reporting. Chris Hodgins, the company's Head of Strategic Development, says this will support improved targeting and design of new cross- and up-sell initiatives, and enable The Greater to go to market faster.

He added, "We are enhancing the relationship with our customers and offering them a more targeted array of products and services to provide better customer engagement and a greater 'share of wallet'. Newly designed campaigns will integrate and coordinate with every customer touch point: the call centre; internet, phone and mobile banking; and retail. This implementation addresses the full customer life cycle."

The Greater Building Society has branches across New South Wales and South East Queensland, and its customers have access to the Australia-wide rediATM network.

Chris Hodgins said SAS was selected following an RFP process involving a number of vendors and that, "SAS performed well against a rigorous scoring system covering 44 capability areas". At the high level these areas included campaign management functionality; licence and implementation support pricing; and analysis and reporting functionality. Mr Hodgins added of the evaluation, "SAS shone with the system's ease-of-use and their people's ability to completely understand our needs".

Welcoming the Greater Building Society to SAS' continually growing customer community in the region, SAS Australia and New Zealand managing director, David Bowie, said, "With SAS campaign management, our customers are growing market share by being better able to understand their own customers' behaviours. SAS-enabled insights into customer profitability and lifetime value enable marketers to focus campaigns on enhancing customer loyalty and growing the business".

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