Get faster and deeper insights from unstructured data

For marketers trying to compete in the digital marketplace, it’s incredibly hard to surface your message above all the noise. You need to create messaging that speaks to each audience segment differently.

Social listening, the ability to monitor social media channels in real time, is an important consumer observation tool. Text Mining and Analytics technologies provide the capability to observe trends, monitor brand and reputation, and even find inspiration from consumers.

Come and join this complimentary hands-on workshop, where you will discover how to add text mining insights to understand customers’ voice and improve decision-making.

In this 2 hour interactive session, we will cover:

• Introduce you the latest big data analytics technologies for social listening
• Demonstrate how you could use visualization tool to analyze and generate real-time report from the millions of data records
• Interactive Session: SAS Text Mining and Visual Analytics
• Case Study

Spaces are limited. Please register for seat reservation.

Should you have any enquiries, please send email to: hkmarketing@sas.com

Register Interest