Bringing Analytics
To The Art Of Marketing
Marketing is no longer about creating a flurry of activity, it’s about orchestrating customer interactions that deliver ROI. In today’s hyper-connected environment, it’s crucial for organizations to be able to create a series of outstanding “personalized” customer experiences at every touch point across multiple channels.
SAS would like to invite you to this gathering for marketers or digital marketing practitioners, to understand how to apply analytics for enabling a more personalized online to offline experience.
In this two-hour interactive workshop, we will cover:
- How analytics and customer insight are transforming the marketing department
- Introduce you to marketing analytics techniques from online to offline (O2O)
- Demonstrate how you could use data to personalize offers for visitors
- Explore the benefits of web personalization and real-time recommendation
Event Details:
Date: January 28, 2016 (Thursday)
Time:
2:30 – 4:30 pm (Registration starts at 2:15 pm)
Venue:
SAS Customer Care Centre
14/F, CityPlaza 4
Taikoo Sing
Hong Kong
