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Keeping Customers

Successful Loyalty Marketing Through Analytics

Customers nowadays value the experience more than the transaction, so how exactly can you stand out from the crowd, make the customers feel accommodated and win their loyalty?

A successful loyalty marketing is far more than just a reward program for discount offer or point collection, marketers need to deeper understand the customer engagement by analyzing data from digital marketing campaigns, transaction data and loyalty scheme.

With the right analytics tools, you can track customer behavior across every single touch points with your company and tailor your reward or product offerings, in order to recognize and engage your valuable customers in all stages of their brand experience.

Come and join us in this Loyalty Marketing event, where our Customer Intelligence experts will address the emerging marketing analytics for customer engagement and personalized loyalty marketing.

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Event details:

Date: August 16th, 2016 (Tuesday)


Time: 2:30 pm – 5:00 pm
(Registration starts at 2:15 pm)

Venue: SAS Hong Kong Customer Care Center – 14/F, City Plaza 4, Taikoo Shing

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