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The New Hyper-Personal Marketing Approach

Integrating Location-Based Marketing and Analytics to Enrich Your Customer Engagement

Smartphones provide much convenience to people, allowing everyone to search for information, engage with service providers and make purchases at their fingertips!

Customers are not only changing their behaviors through multiple channels, they are also changing their expectations. Personalization is expected in today’s connected world – It MATTERS to your customer experience and brand reputation 

Location-based marketing creates huge potential to help marketers understand and leverage a consumer’s path to purchase. But there is a science to realizing this potential, and the key to making sense of mobile is ANALYTICS.

Come and join us in this event that is specially designed for marketing/digital marketing practitioners from hospitality and property management sectors. If you want to optimize the mobile marketing and customer experience through analytics, then don’t miss this opportunity to get inspirations. 

Event highlights:

  • Location-based Marketing: What is it? How does this technology impact marketing strategy?
  • Enrich Your Customer Engagement: How analytics bridges location-based mobile apps and in-store experiences.
  • 360 degree Customer Management – Understand Your Customer Behavior and create personalized experiences for different customer journey stages – pre-trip, on-trip and post-trip.

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Event details:

Date: August 11th, 2016 (Thursday)


Time: 2:30 pm – 5:00 pm
(Registration starts at 2:15 pm)

Venue: SAS Hong Kong Customer Care Center – 14/F, City Plaza 4, Taikoo Shing

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