Mr. Anthony Zhang
Business Development Manager,
STR Global
10 September 2015 (Thursday)
Island Shangri-La • Hong Kong
In today’s social world, guests are looking for an engaging, personalized hotel experience. Hotels who cannot differentiate themselves will lose their guests to the competition. When you add to that rising distribution costs, powerful guest reviews and a noisy digital environment, it is more important than ever to align marketing, pricing and operations to deliver this differentiated experience, while maintaining profitable revenue growth.
So how does your hotel improve the guest experience and at the same time drive better revenue?
Join us at the SAS-IDeaS Hospitality Insights Briefing on Thursday, 10 September 2015 to share ideas, network with your peers and take back strategies and inspirations for success.
Seats are limited on a first-come-first-serve basis.
10 September 2015 (Thursday)
Agenda | |||
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1:30PM | Registration | ||
2:00PM | Welcome Remarks Presented by: Mr. Wilson Ho, General Manager, SAS Hong Kong | ||
2:05PM | Keynote Presentation I: Hong Kong & Macau Hotel Market Performance Update and Outlook Presented by: Mr. Anthony Zhang, Business Development Manager, STR Global | ||
2:30PM | Keynote Presentation II: Manage the Guest Experience Journey with Customer Analytics Presented by: Dr. Kelly McGuire, Executive Director, Hospitality and Travel Global Practice, SAS | ||
2:50PM | Understanding the Voice of the Customers through Visual Analytics | ||
3:00PM | Coffee Break | ||
3:20PM | Keynote Presentation III: Beyond Rooms: Improving Revenue Performance of Your Function Spaces
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3:50PM | Panel Discussion: Cutting Edge Analytics and The Traditional Hospitality Industry - Bridging the Gap
Moderator: Dr. Kelly McGuire, Executive Director, Hospitality and Travel Global Practice, SAS Panelists:
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4:30PM | Networking Cocktail | ||
5:30PM | End of Event | ||
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