Hospitality Insights Briefing

Drive Profits and Improve Guest Experience with Analytics

10 September 2015 (Thursday)
Island Shangri-La • Hong Kong

In today’s social world, guests are looking for an engaging, personalized hotel experience. Hotels who cannot differentiate themselves will lose their guests to the competition. When you add to that rising distribution costs, powerful guest reviews and a noisy digital environment, it is more important than ever to align marketing, pricing and operations to deliver this differentiated experience, while maintaining profitable revenue growth.

So how does your hotel improve the guest experience and at the same time drive better revenue?

Join us at the SAS-IDeaS Hospitality Insights Briefing on Thursday, 10 September 2015 to share ideas, network with your peers and take back strategies and inspirations for success.

Seats are limited on a first-come-first-serve basis.

Event Highlights

  • Analyze social media to improve hotel reputation
  • Explore personalising the guest's life cycle for a memorable experience
  • Optimize your function space revenue
  • Maximize revenue and guest experiences through integrated cross-functional data and analytics
  • Cutting edge analytics and the traditional hospitality industry- bridging the gap

Who should attend

  • Hotel Owner
  • General Manager
  • Revenue Manager
  • Director of Sales and Marketing
  • Managing Director
  • E-Commerce Manager
  • Director of IT
SAS Forum Australia & NZ Speakers Background



10 September 2015 (Thursday)

Welcome Remarks
Presented by: Mr. Wilson Ho, General Manager, SAS Hong Kong
2:05PMKeynote Presentation I: Hong Kong & Macau Hotel Market Performance Update and Outlook
Presented by: Mr. Anthony Zhang, Business Development Manager, STR Global
Keynote Presentation II: Manage the Guest Experience Journey with Customer Analytics
Presented by: Dr. Kelly McGuire, Executive Director, Hospitality and Travel Global Practice, SAS
Understanding the Voice of the Customers through Visual Analytics
Coffee Break

Keynote Presentation III: Beyond Rooms: Improving Revenue Performance of Your Function Spaces
Presented by: Ms. Kathrin Bhalla, Director, Global Solutions Engineering, IDeaS

  • Building the right structure and processes that support function space revenue management
  • Accurately measure the revenue and profitability of displacement
  • Using RM data to drive strategies and decisions across the wider organization
3:50PMPanel Discussion: Cutting Edge Analytics and The Traditional Hospitality Industry - Bridging the Gap
  • Is there a role for data, analytics and technology in a service oriented culture?
  • How do you convince the more traditional executives in the organization the value of “fact based” decision making, and supporting the guest experience with analytics?
  • Integrating Revenue Management, Marketing Data and Analytics
  • How are you dealing with the impacts of changing guest behavior in pricing and marketing strategies?

Moderator: Dr. Kelly McGuire, Executive Director, Hospitality and Travel Global Practice, SAS


  • Mr. Philip Schaetz, Senior Vice President of Sales and Marketing, Dorsett Hospitality International
  • Mr. Wee-Kee Ng, Vice President - Loyalty and Partner Marketing, Shangri-La Hotels and Resorts
  • Ms. Carolin Brunner, Director of Business Development APAC, Trust International
  • Ms. Kathrin Bhalla, Director, Global Solutions Engineering, IDeaS
4:30PMNetworking Cocktail
End of Event




Hong Kong   |   10 September 2015

Island Shangri-La, Hong Kong

Tianshan & Lushan Rooms, Level 5,

Pacific Place, Supreme Court Road,

Admiralty, Hong Kong

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