Hospitality Insights Briefing

Drive Profits and Improve Guest Experience with Analytics

10 September 2015 (Thursday)
Island Shangri-La • Hong Kong

In today’s social world, guests are looking for an engaging, personalized hotel experience. Hotels who cannot differentiate themselves will lose their guests to the competition. When you add to that rising distribution costs, powerful guest reviews and a noisy digital environment, it is more important than ever to align marketing, pricing and operations to deliver this differentiated experience, while maintaining profitable revenue growth.

So how does your hotel improve the guest experience and at the same time drive better revenue?

Join us at the SAS-IDeaS Hospitality Insights Briefing on Thursday, 10 September 2015 to share ideas, network with your peers and take back strategies and inspirations for success.

Seats are limited on a first-come-first-serve basis.

Register Now

Event Highlights

Analyze social media to improve hotel reputation
Explore personalising the guest's life cycle for a memorable experience
Optimize your function space revenue
Maximize revenue and guest experiences through integrated cross-functional data and analytics
Cutting edge analytics and the traditional hospitality industry- bridging the gap

Who should attend

CEO/CFO/COO
Hotel Owner
General Manager
Revenue Manager
Director of Sales and Marketing
Managing Director
E-Commerce Manager
Director of IT

Speakers

Agenda

10 September 2015 (Thursday)

Agenda
1:30PM	Registration
2:00PM	Welcome Remarks Presented by: Mr. Wilson Ho, General Manager, SAS Hong Kong
2:05PM	Keynote Presentation I: Hong Kong & Macau Hotel Market Performance Update and Outlook Presented by: Mr. Anthony Zhang, Business Development Manager, STR Global
2:30PM	Keynote Presentation II: Manage the Guest Experience Journey with Customer Analytics Presented by: Dr. Kelly McGuire, Executive Director, Hospitality and Travel Global Practice, SAS
2:50PM	Understanding the Voice of the Customers through Visual Analytics
3:00PM	*Coffee Break*
3:20PM	Keynote Presentation III: Beyond Rooms: Improving Revenue Performance of Your Function Spaces Presented by: Ms. Kathrin Bhalla, Director, Global Solutions Engineering, IDeaS Building the right structure and processes that support function space revenue management Accurately measure the revenue and profitability of displacement Using RM data to drive strategies and decisions across the wider organization
3:50PM	Panel Discussion: Cutting Edge Analytics and The Traditional Hospitality Industry - Bridging the Gap Is there a role for data, analytics and technology in a service oriented culture? How do you convince the more traditional executives in the organization the value of “fact based” decision making, and supporting the guest experience with analytics? Integrating Revenue Management, Marketing Data and Analytics How are you dealing with the impacts of changing guest behavior in pricing and marketing strategies? *Moderator:* Dr. Kelly McGuire, Executive Director, Hospitality and Travel Global Practice, SAS *Panelists:* Mr. Philip Schaetz, Senior Vice President of Sales and Marketing, Dorsett Hospitality International Mr. Wee-Kee Ng, Vice President - Loyalty and Partner Marketing, Shangri-La Hotels and Resorts Ms. Carolin Brunner, Director of Business Development APAC, Trust International Ms. Kathrin Bhalla, Director, Global Solutions Engineering, IDeaS
4:30PM	*Networking Cocktail*
5:30PM		End of Event