SAS | The Power to Know

Big Data & Real-time Customer Analytics

SAS invites you to participate in our interactive workshop on Big Data & Customer Analytics!

With the emerging technology for streaming analytics, one can capture client location-based transactional and behavioral data and provide your customers the next-best-offer near real-time. In this workshop, we will introduce how the big data of customer transactional and behavioral data can be converted to improve your business performance.

Gain insights on how to utilize your customer information by pooling them into a Big Data store like Hadoop for historical analysis. Through deploying analytics toolset which enable visualized data discovery, analysis and modeling, marketers and analysts can reap multiple benefits and ultimately improve customer experience and loyalty, which can positively impact revenue attainment.

Seats are limited on a first-come-first-serve basis. Register today.

Event Details

Date: Sep 24, 2015 (Thursday)

Time: 2:30 pm - 5:00 pm
(Registration starts at 2:00 pm)

Venue: SAS Customer Care Centre,
14/F, Cityplaza 4, Taikoo Shing, Hong Kong


Event Agenda

2:00 pmRegistration
2:30 pmImprove shopping experiences with Event Streaming technologies
3:00 pm
Visualizing your sales data:
Discover the customer shopping experiences and promotion effectiveness
3:30 pmCoffee Break
3:45 pm
Improve customer segmentation with Visual Statistics Tool:
Offer the right promotion to the right customer group
4:15 pm
Case Sharing
5:00 pm   
End of Event

Who should attend:

  • Marketers
  • Marketing Analysts/ Business Analysts/ Data Analysts
  • CRM Managers
  • Business Modelers


Please contact SAS HK Marketing:
Tel: +852 2568 4280 | Email:

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